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About Us

ABOUT SO SHRU.
SO SHRU. is a fun, quirky, value driven contemporary brand that offers modern elegant clothing & accessories at personality pleasing prices. We encourage customers not to take fashion too seriously and pay exorbitantly marked up prices!

 

MESSAGE FROM SHRUTI (CO-FOUNDER & CREATIVE DIRECTOR)

There are two things I know for certain:

1.
"You believe that style says something about who you are or you probably wouldn't be reading this." 2. "There's a pretty good chance you're not willing to spend two paychecks on a pullover just because it reflects your personality."

 

That’s exactly the way I feel …and that’s why we created our brand. At So SHRU., we’ve created a space where you live the best version of you, stylish, expressive, inventive – within a budget. Style must mean something to you. You wouldn’t be here if it didn’t, right? But we don’t want it shrinking your bank balance or keeping you up at night. 

We can’t think of anything more appealing than the power to create your own distinctive style. We’ve got exactly what you’ve been looking for – a unique, fun,contemporary line of clothing at prices that make you happy, and coming back for more.

Fashion and style should be about you, celebrate you, and make you look and feel great. And if we can help with that, and make sure you have some money left over to go out for drinks with the girls in your new dress – well then, Mission Accomplished! 

YOU WANT TO BE CHIC. YOU WANT TO BE UNIQUE. AND YOU WANT VALUE FOR YOUR MONEY.

 

  

 

 ABOUT THE FOUNDERS

SO SHRU. is co-founded by Shru(ti) and Aakash.

Shruti's Parson's School of Design (NYC) background lends the label an effortless stylish edge, while Aakash adds his investment & operational experience as the head of investments & corporate solutions for a national oil company, along with his Columbia Business School degree, to the mix.

Together, they're out to create a label that's smart enough to make sure you have savings, and stylish enough to look like you have a trust fund.

SO SIMPLE. SO STYLISH. SO SHRU.